Catalyst Marketing
Catalyst Marketing is a full-service marketing and advertising agency focused on real estate, with particular expertise in multifamily and student housing, senior living, and commercial properties. The agency delivers data-driven branding, digital campaigns, web design, SEO, and lead-generation strategies, helping clients increase visibility and achieve measurable results across online channels. Catalyst is part of Yugo, one of the largest student housing companies in the U.S., giving the agency the backing of a major parent company while continuing to provide specialized, results-oriented marketing services for real estate clients.
Below are examples of projects I did for various clients while working at Catalyst Marketing.
Monteverde
Marketing Materials
Custom print marketing materials for Monteverde, an apartment community in San Antonio, thoughtfully designed to elevate the experience for both prospective and current residents. Each piece blends functionality with elegance, offering clear, helpful information while exuding a sense of luxury and serenity.
Venterra Living
Marketing Materials
Print marketing materials for Venterra Living, designed to be used across their portfolio of properties. Building on the client’s previous materials, this project gave everything a full refresh, incorporating the new brand usage guide we developed (shown at the bottom of this page). These pieces are updated for each property, then printed and put into folders tailored for prospective residents exploring a property (right) or new residents settling into their home (left).
Avienda at
San Antonio
A new brand identity created for Avienda at San Antonio, previously The Grove apartments. The goal wasn’t to create an overly aspirational or luxury-driven identity, but rather to refresh the community’s look in a way that felt approachable, realistic, and true to the residents it serves. As part of the rebrand, we came up with the new name and designed the new logo, creating a clean, modern mark that still felt true to San Antonio.
The Meadows at McNeely Lake
A brand identity created for The Meadows at McNeely Lake, a brand new apartment community in Louisville, KY. We developed the name, logo, and entire visual system from the ground up. The client wanted something “farmhouse” style and rustic yet clean and contemporary, with subtle ties to Kentucky’s agricultural roots. The final result is a brand that captures the charm of farmhouse style while maintaining a fresh, modern edge.
The Vine Kyle Parkway
A brand identity created for The Vine Kyle Parkway, a brand new apartment community in Kyle, TX. We developed the name, logo, and visual system from scratch. The client wanted a brand that reflected Kyle’s identity as a “connected” commuter town, with flowing, vine-inspired elements and a warm, approachable feel. The final result is a cohesive brand that feels modern and polished while celebrating community and connectivity.
Venyard by
Venterra Living
A brand identity created for Venyard, a new BTR company being launched by Venterra Living. We developed the name, logo, and complete visual system. The client wanted a brand that emphasized spacious yards and rental living that felt more like home than a typical rental. They were looking for something clean, modern, and approachable, yet distinctive enough to stand out in the market. The final result is a polished, fresh brand that balances contemporary design with a welcoming, residential feel.
Heritage Title Co
A brand identity created for Heritage Title Company, an established title firm in Austin. We refreshed their existing logo and visual system to bring a more modern look while preserving the core heritage of their original brand. The client wanted the update to feel familiar and trustworthy, reflecting years of industry experience without losing the character that made their identity recognizable. The final result is a refreshed brand that feels current and polished, yet still honors the legacy of the original design.
Venterra Living
Brand Book
A comprehensive brand usage book created for Venterra Living, designed to serve as a go-to resource for their marketing team and ensure visual consistency across all platforms and touchpoints. Starting with a small foundation of preferred fonts, colors, and elements from their existing brand, I refined and elevated the visual system to create something more cohesive, polished, and scalable.
